Research

User research is to see the world from the perspective of another person. Make observations and conversations to understand your users Read more ..

An Empathy Map is a tool that can help you to synthesise your observations and identify unexpected insights about your user’s needs.Read more about empathy mapping

See how others solve similar problems and try to not reinvent the wheel. Read more about Competitive Analysis: Understanding the Market Context

Users

Look for your users. Write stories to guide your design. Read more about persona's template

This journey represents a scenario in which a user might interact with the thing you are designing and their emotional state in each step Read more about designing journey maps

Heuristic review determining how usable a site is entails working through a checklist Read more

Design Thinking

A structured way of organising feedback that is gathered from your testing sessions. Read more usind template

Allow you to ideate and solve your design challenge, you keep a focus on your users, their needs and your insights about them. Read more

By using a LeanUX cavas to achieve the Minimum Viable Product, the version of the final product with less effort Read more using ScopeCanvas

Analisys

Identify your users’ goals and what they are trying to achieve. Also, the steps that your users currently take in order to achieve their goals Read more usind template

Focus on the Information Architecture task at the beginning of the design process creating a complete list of all pages available on a website and the intitial navigationRead more about The Discipline of Content Strategy

Follow your brand personality, keep in mind users' culture and language, the context of your product and make sure they understand you. Read more about Translation is UX

Design

A moodboard is a collage of images, fonts, interactions, features, icons, and UI elements to communicate the artistic direction of a project Read more about Moodboard

For branding, a landing page is a dedicated online page built solely for accomplishing one or more marketing goals such as generating leads or getting clicksRead more

UI guidelines explain the best practices of UI components and understanding of their behavior by giving real examples. Read more about guidelines

Design

Add some details and structure to your ideas, reuse patterns and create pages on top of your user flows so you'll not leave anything behind. Read more about The Guide to Wireframing

Reuse elements and patterns. Follow your style guidelines. Don't have any? Create your guidelines. Start small, then create pages. Read more about styleguides.io

A mockup is a visual way of representing a product, wireframe represents a product’s structure while a mockup shows how the product is going to look like Read more about mockups

Testing

What users think about a new landing page or a new logo. Test the first impressions, and also what people will understand at first look Read more about Prototyping

Take survey, sessions recording: test, observe and fix, test, observe. Validates and collects feedback of flows, design and features. Read more about user testing

Quick and unexpensive way of measuring user satisfaction and collecting feedback about the product. The System Usability Scale (SUS) is a frequently used questionnaire to measure usability. Read more about SUS

Testing

Experiment ( split testing) method for comparing two versions of something to determine which one is more successful. Read more about How design can help with inclusion

A technology that analyzes the user’s eye movements across the interface. Provides data about what keeps users interested on the screen and how their reading flow could be optimized by design. Read more about The State of Ethics in Design

A Usability Report is a key document that allows you to gain insight into your users’ expectations and frustrations and is crucial in evaluating your product’s success Read more about How design can help with inclusion

Accesiblity

A study to measure if the website can be used by everyone, including users with special needs. Read more about Accessibility

Check for W3 WCAG accessibility standards for compliance Read more about standards inspection methods

The Web Disability Simulator lets you experience how people with different disabilities or inadequate abilities perceive a web site. Read more about Disability simulators

Others

he kickoff meeting is also a good time to talk about project success metrics and the design framework that you will be using during the project.Read more about Kick Off

Conversations with the key contacts in the client organisation funding, selling, or driving the product. Read more about Interviews

6 Principles for Inclusive Design: How designing for equity & accessibility benefits everyoneRead more about Inclusive design